DON FLORA
Brand Designer • Interaction Designer • User Researcher
Summary and Work Experience
Strategic pro with over 15 years experience who leads with empathy and a focus on the customer. Consistent producer of innovative work that lives at the intersection of creativity and user experience–inspiring delight, while being informed by research and data. Design Unicorn. Big picture thinker who gets the end-to-end details and collaborates across teams to drive results. Agile practitioner with deep tech experience who continuously improves work and processes. Helped evolve F5’s marketing by proactively introducing testing to the creative process, ensuring the work would connect.
Lead Digital Designer • F5, Seattle, WA (07/23-10/24)
- Improved brand awareness by leading a successful rollout of a new creative framework Learn more ›
- Informed creative direction by performing qualitative research via the UserTesting research platform Learn more ›
- Optimized experiences by giving brand guidance and UX inputs for A/B testing See a sample project ›
- Contributed to the rebrand of F5’s flagship AppWorld event, owning the microsite design See the work ›
- Standardized the email experience across the company by redesigning product and marketing email templates
- Ensured design and UX work quality by guiding the efforts of contractors and agencies
- Promoted a testing culture by socializing test results and mentoring team members
Senior Interaction Designer • F5, Seattle, WA (05/17-07/23)
- Increased brand consistency by overseeing design alignment of F5’s family of sites
- Simplified technical concepts by creating an extensive system of brand iconography See the work ›
- Evolved iconography to illustrations that would become the core of F5’s visual identity
- Created richer interactive experiences with agility by leading adoption of the Ceros interactive platform See a sample project ›
- Transformed the f5.com experience by playing a lead role in a major redesign on the AEM platform
- Improved accessibility and the development process by contributing to creation of the f5.com design system
- Fueled campaigns by creating engaging, user-centered landing pages for major initiatives See a sample project ›
- Boosted usability for the f5.com home page by strategically redesigning and updating it based upon analytics See the work ›
Senior Graphic Designer • F5, Seattle, WA (10/11-05/17)
- Improved brand and UI/UX consistency by leading redesigns for F5 sites including F5.com, DevCentral Community, Partner Central, Investors Center and Support
- Influenced F5’s brand evolution to a security company by contributing to the first brand guidelines
- Drove UX consistency on f5.com by creating F5’s first web standards guide
- Engaged users by concepting and designing monthly home page heroes
- Designed and produced print brochures, the annual report, presentations and materials for events
Contract Graphic Designer • Bainbridge Performing Arts, Bainbridge Island, WA (05/10-10/18)
- Concepted and produced print, web, email and social media creative promoting shows for this non-profit arts organization
- Delivered multiple designs continuously under budget contraints and tight timelines
Skills
Creative:
Brand Strategy, Art Direction, Visual Storytelling, Identity Design, Copywriting, Animation, Illustration, Iconography, Color Theory, Typography, Data Visualization, Infographics, Creative Briefs, Presentations, Ad Campaigns, Print Design, Packaging, Experiential Events, Technical Diagrams
UI/UX Design:
User Research and Analysis, Usability Testing, Information Architecture, Wireframes, Mockups, User Flows, User Journeys, Prototypes, Accessibility, Product Demos, Design Systems, Interaction Design, UI/UX Design, Product Design, Web Development
Technical:
Adobe Creative Suite, Figma, Ceros Animation Platform, UserTesting Research Platform, HTML/CSS, AEM, WordPress, Microsoft Office Suite, Jira, Wrike, Midjourney
Soft Skills:
Organization, Adaptability, Attention to Detail, Critical Thinking, Project Management, Agile Methodologies, Client Relations, Communication, Leadership, Teamwork, Problem-Solving
Brand Experience
F5, Microsoft, HP, Intel, T-Mobile, Indeed
Education
University of Illinois at Urbana-Champaign
Bachelor’s Degree in Marketing
University of Washington, Seattle
Certificate in User-Centered Design
General Assembly, Seattle
Web Development Program